Often a business may have some of the resources in place needed to create and optimise their online presence but lack the experience or technical understanding to ensure that they are being effective. For this reason we provide a range of SEO consultancy services to fill in the gaps and help you get the very best out of your existing team.
Below are details of some of the areas where we can help to make a difference but if you would like to have a chat about how we can help then just get in touch.
Technical Website Audit
Your website is very often the foundation of all of your marketing efforts. Ensuring that your site conforms to SEO best practice and is “Google Friendly’ is essential if you want to perform well online. A technical website audit will identify issues and errors that may be holding your site back and impeding your ability to rank highly in search results.
An SEO audit is only valuable if the recommendations made are implemented and changes are made to your site to fix your problems. For this reason we structure our audits to provide clear guidance on what is wrong and how issues should be corrected. We focus on the problems that are having the biggest impact first and we use clear language to ensure that you understand what the problems are. Because we have our own development teams we can even liaise with your developers to help get any issues resolved as quickly as possible.
It isn’t just your own website that dictates why potential customers might choose your products or services above someone else’s. Your competitors also have a large part to play so there are many reasons why you should keep an eye on what your competitors are up to.
Benchmarking your online business against your competitors can save you both time and money.
Rather than trying to do everything at once, learn how your top competitors are winning the market and focus on the areas that can help you to close the gap. Find out what weaknesses they have so that you can use your resources wisely. Find out your weaknesses so that you can make changes and protect your position.
Having a robust and well thought out digital strategy can help to take away many of the uncertainties involved in SEO and digital marketing.
Knowing the shape and direction of your online marketing campaigns, what your next move should be and what opportunities could be available helps your business to be as efficient as possible and allows you to focus on the important things such as selling your products or services.
We have consulted for a wide range of businesses over the years in a wide range of niches. We have a lot of experience identifying what needs to be fixed, what needs to be changed and what the next steps should be.
Get in touch to learn more about our SEO consultant services.
Traffic Drop Assessment
It isn’t uncommon for traffic to a website to suddenly drop. The majority of the time you are focussed on the day-today of doing your job so when people stop visiting your website it can sometimes take you a long time to realise that something is wrong.
The vast majority of the time, traffic drops happen because someone somewhere has made a mistake and hasn’t realised. The effects of this can be dramatic and can severely hit your bottom line so identifying and resolving the cause as soon as possible is essential.
If you have experienced a drop in site traffic whether it is over a long period of time or a sudden drop then it may be possible to turn things around and get your inline business back on track.
We don’t always make the best decisions in business, sometimes we place trust in service providers who let us down and sometimes we get given bad advice. Any one of these scenarios can lead to a situation where Google has given your website a penalty.
Penalties are often put in place when people try to cheat or short-cut SEO to either make more money online or to manipulate search engine rankings. The effects can be devastating and at the most extreme can mean in a complete loss of visibility in search results.
We have helped many businesses recover from search engine penalties and have the experience required to get you back in to Google’s good graces.
SEO Coaching / Training
It may be that one of the long-term goals for your business is for you to look after your own SEO and digital marketing needs in-house. At the best of times, recruiting an experienced SEO consultant to work within your business can be very expensive and challenging so one option is to up-skill either yourself or an existing member of your team.
Our SEO consultants often speak at leading industry and business conferences and carry out digital marketing workshops and training sessions to pass on the knowledge and skills that help businesses help themselves.
Digital marketing coaching and training can be delivered either at our offices or yours. As a single one-off session or a series of structured sessions spread over a period of time that suits you.